CREATIVE STRATEGY
CREATIVE STRATEGY
CREATIVE
STRATEGY
FROM SOCIAL CONTENT TO AD CAMPAIGNS
FROM SOCIAL CONTENT TO AD CAMPAIGNS
FROM SOCIAL CONTENT
TO ADD CAMPAIGNS
We're your Quick Reaction Force, a lean but lethal crew battle-hardened by years of helping global food giants. Imagine us as an extension of your marketing team that will solve problems your in-house team can’t.
With our relentless passion for storytelling, we’re constantly evolving, experimenting, and crafting striking visuals and tales for every budget.
We're your Quick Reaction Force, a lean but lethal crew battle-hardened by years of helping global food giants. Imagine us as an extension of your marketing team that will solve problems your in-house team can’t.
With our relentless passion for storytelling, we’re constantly evolving, experimenting, and crafting striking visuals and tales for every budget.
We're your Quick Reaction Force, a lean but lethal crew battle-hardened by years of helping global food giants. Imagine us as an extension of your marketing team that will solve problems your in-house team can’t.
With our relentless passion for storytelling, we’re constantly evolving, experimenting, and crafting striking visuals and tales for every budget.
01
M&M Food Market wanted a pilot Influencer TikTok campaign to gauge the validity of the platform and reach a younger target demographic.
Label 428’s strategy was to enlist a variety of micro/macro influencers from different niches in order to produce valuable insights for future campaigns.
Label 428 oversaw all influencer outreach/management and media spend/optimization. The campaign garnered a massive 17 million impressions and reached over 13 million people while exceeding TikTok’s campaign estimates by 183% and 201% respectively. We achieved a $2.28 average CPM well below the industry average of $10.00.
01
M&M Food Market wanted a pilot Influencer TikTok campaign to gauge the validity of the platform and reach a younger target demographic.
Label 428’s strategy was to enlist a variety of micro/macro influencers from different niches in order to produce valuable insights for future campaigns.
Label 428 oversaw all influencer outreach/management and media spend/optimization. The campaign garnered a massive 17 million impressions and reached over 13 million people while exceeding TikTok’s campaign estimates by 183% and 201% respectively. We achieved a $2.28 average CPM well below the industry average of $10.00.
01
M&M Food Market wanted a pilot Influencer TikTok campaign to gauge the validity of the platform and reach a younger target demographic.
Label 428’s strategy was to enlist a variety of micro/macro influencers from different niches in order to produce valuable insights for future campaigns.
Label 428 oversaw all influencer outreach/management and media spend/optimization. The campaign garnered a massive 17 million impressions and reached over 13 million people while exceeding TikTok’s campaign estimates by 183% and 201% respectively. We achieved a $2.28 average CPM well below the industry average of $10.00.
02
Domino’s Pizza Canada (DPC) wanted to branch out to different audiences and also explore various advertising channels.
Gamers represent a very important audience for DPC. DPC was interested in targeting these gamers by running a campaign around a League of Legends competition in 2019. The previous spring season championship had 660,000 viewers who watched 26.7 million hours of content. From conception down to execution, Label 428 produced a video spot that captured the nostalgia of eating pizza and playing video games.
In partnership with Bounteous, Domino’s Canada gained a sharp increase in sales nationwide after serving the ad on Connected TV, social platforms as well as Twitch, the leading live video game streaming platform.
With over 2 million impressions served and a whopping 72% streaming video completion rate, the video generated heaps of praise and conversation in the gaming community.
02
Domino’s Pizza Canada (DPC) wanted to branch out to different audiences and also explore various advertising channels.
Gamers represent a very important audience for DPC. DPC was interested in targeting these gamers by running a campaign around a League of Legends competition in 2019.
The previous spring season championship had 660,000 viewers who watched 26.7 million hours of content. From conception down to execution, Label 428 produced a video spot that captured the nostalgia of eating pizza and playing video games.
In partnership with Bounteous, Domino’s Canada gained a sharp increase in sales nationwide after serving the ad on Connected TV, social platforms as well as Twitch, the leading live video game streaming platform.
With over 2 million impressions served and a whopping 72% streaming video completion rate, the video generated heaps of praise and conversation in the gaming community.
02
Domino’s Pizza Canada (DPC) wanted to branch out to different audiences and also explore various advertising channels.
Gamers represent a very important audience for DPC. DPC was interested in targeting these gamers by running a campaign around a League of Legends competition in 2019. The previous spring season championship had 660,000 viewers who watched 26.7 million hours of content. From conception down to execution, Label 428 produced a video spot that captured the nostalgia of eating pizza and playing video games.
In partnership with Bounteous, Domino’s Canada gained a sharp increase in sales nationwide after serving the ad on Connected TV, social platforms as well as Twitch, the leading live video game streaming platform.
With over 2 million impressions served and a whopping 72% streaming video completion rate, the video generated heaps of praise and conversation in the gaming community.
03
Dairy Farmers of Ontario (DFO) sought to launch an educational program designed to engage and educate children about the dairy industry through a YouTube channel.
Label 428 curated a variety of educational content that spanned across 4 main pillars tailored to captivate and inform students aged 4-14 years old. The strategy involved creating new, engaging content that includes farm-based educational videos, kid friendly recipes, quizzes and introducing new character IPs to enrich the content offering and engage viewers even further.
The channel’s integration into the education program saw over 300,000 children in Ontario schools exposed to the content via DFO’s dairy educators. By July 2023, the channel boasted impressive metrics and a substantial increase in subscriber base.
03
Dairy Farmers of Ontario (DFO) sought to launch an educational program designed to engage and educate children about the dairy industry through a YouTube channel.
Label 428 curated a variety of educational content that spanned across 4 main pillars tailored to captivate and inform students aged 4-14 years old. The strategy involved creating new, engaging content that includes farm-based educational videos, kid friendly recipes, quizzes and introducing new character IPs to enrich the content offering and engage viewers even further.
The channel’s integration into the education program saw over 300,000 children in Ontario schools exposed to the content via DFO’s dairy educators. By July 2023, the channel boasted impressive metrics and a substantial increase in subscriber base.
03
Dairy Farmers of Ontario (DFO) sought to launch an educational program designed to engage and educate children about the dairy industry through a YouTube channel.
Label 428 curated a variety of educational content that spanned across 4 main pillars tailored to captivate and inform students aged 4-14 years old. The strategy involved creating new, engaging content that includes farm-based educational videos, kid friendly recipes, quizzes and introducing new character IPs to enrich the content offering and engage viewers even further.
The channel’s integration into the education program saw over 300,000 children in Ontario schools exposed to the content via DFO’s dairy educators. By July 2023, the channel boasted impressive metrics and a substantial increase in subscriber base.
03
Dairy Farmers of Ontario (DFO) sought to launch an educational program designed to engage and educate children about the dairy industry through a YouTube channel.
Label 428 curated a variety of educational content that spanned across 4 main pillars tailored to captivate and inform students aged 4-14 years old. The strategy involved creating new, engaging content that includes farm-based educational videos, kid friendly recipes, quizzes and introducing new character IPs to enrich the content offering and engage viewers even further.
The channel’s integration into the education program saw over 300,000 children in Ontario schools exposed to the content via DFO’s dairy educators. By July 2023, the channel boasted impressive metrics and a substantial increase in subscriber base.
04
For the last few years, we've helped M&M Food Market connect with a younger demographic through Online Video (OLV) and campaign creative.
We became an extension of their content team and leveraged our expertise in omnichannel video production, crafting content specifically optimized for various platforms that resonate with Millennials and Gen Z.
They've been a wonderful client to work with and we really appreciate them taking the time to participate in this client feature! Check out our work together on our Vimeo and Instagram.
04
For the last few years, we've helped M&M Food Market connect with a younger demographic through Online Video (OLV) and campaign creative.
We became an extension of their content team and leveraged our expertise in omnichannel video production, crafting content specifically optimized for various platforms that resonate with Millennials and Gen Z.
They've been a wonderful client to work with and we really appreciate them taking the time to participate in this client feature! Check out our work together on our Vimeo and Instagram.
04
For the last few years, we've helped M&M Food Market connect with a younger demographic through Online Video (OLV) and campaign creative.
We became an extension of their content team and leveraged our expertise in omnichannel video production, crafting content specifically optimized for various platforms that resonate with Millennials and Gen Z.
They've been a wonderful client to work with and we really appreciate them taking the time to participate in this client feature! Check out our work together on our Vimeo and Instagram.
04
For the last few years, we've helped M&M Food Market connect with a younger demographic through Online Video (OLV) and campaign creative.
We became an extension of their content team and leveraged our expertise in omnichannel video production, crafting content specifically optimized for various platforms that resonate with Millennials and Gen Z.
They've been a wonderful client to work with and we really appreciate them taking the time to participate in this client feature! Check out our work together on our Vimeo and Instagram.
let's chat over coffee...or a beer!
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let's chat over coffee...or a beer!
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LOCATED 278-171 East Liberty St. Toronto ON, M6K 3P6 | NEW BUSINESS 647-205-2073
2024 FOOD HOLIDAY CALENDAR!
Enter your email below to receive our NEW 2024 Food Holiday Calendar!
LOCATED 278-171 East Liberty St. Toronto ON, M6K 3P6
NEW BUSINESS 647-205-2073
2024 FOOD HOLIDAY CALENDAR!
Enter your email below to receive our NEW 2024 Food Holiday Calendar!
LOCATED 278-171 East Liberty St. Toronto ON, M6K 3P6 | NEW BUSINESS 647-205-2073
2024 FOOD HOLIDAY CALENDAR!
Enter your email below to receive our NEW 2024 Food Holiday Calendar!